Hello! I’m Ajad S.
Visual Designer, Animator, Calligrapher, Violinist.
"I did not enter design through shortcuts.
My path grew slowly — through learning, practice, mistakes, and responsibility."
Currently based in the UAE, I specialize in graphic design, brand visuals, portfolios, brochures, and custom animation. My work merges precision, creativity, and storytelling, integrating calligraphy and musical sensibilities into design to create visuals that are both functional and memorable.
I completed my B.A. in English Language and Literature at the University of Kerala.
This period shaped how I think, observe, and communicate. Studying literature helped me understand structure, emotion, and storytelling — skills that later became central to my visual work.
At the same time, I stayed deeply connected to drawing, lettering, and music. These were not hobbies; they were training grounds for patience and attention.
Alongside my studies, I began working as at the Chief Design Officer at Nila School of
Happiness, Trivandrum..
I designed posters, flyers, and digital content for educational and youth-based
initiatives. I handled projects from concept to final delivery and gradually learned how
design functions in real contexts — with people, timelines, and responsibility.
This phase taught me consistency and ownership.
To strengthen my technical foundation,I completed an Advanced Diploma in 3D
Animation Filmmaking at Toonz Animation Academy.
I trained in character animation, crowd systems, and production workflows using
industry-standard tools.
Here, creativity met discipline. I learned how visual ideas survive inside pipelines.
I joined Toonz Animation India Pvt. Ltd., Technopark, working in the Character &
Crowd Department.
This experience exposed me to large-scale productions, team-based workflows, and
the importance of precision under deadlines. It sharpened my sense of composition,
motion, and visual continuity.
I learned how to work quietly, carefully, and with intent.
I moved into graphic design roles that demanded clarity and usability.
At Al Imtedad LLC, Dubai, I worked as aGraphic Designer,creating catalogues,
event creatives, special-day designs, and spatial visuals such as building maps.
This phase strengthened my understanding of functional design — visuals that must
work, not just look good.
Define and maintain the core visual language of the brand, including logos, marketing assets, and digital media; supervise creative workflows across graphic design and animation projects; ensure cohesive brand communication through strategic design leadership and execution.
Manage and direct animation-led creative projects from concept to final output; coordinate designers and animators to deliver engaging motion and visual content; apply strong storytelling, composition, and branding principles to support digital marketing and SEO-driven campaigns.
Lead the overall design vision and brand strategy for the organization; oversee visual identity systems and digital creatives; guide design and animation teams to ensure consistency, quality, and alignment with business objectives; integrate graphic design and animation expertise into scalable brand solutions.
Coordinated project tasks to ensure high-quality graphic design outputs; designed catalogues, event posters, special-day creatives, and building maps for dish structures; supported visual communication needs across multiple projects.
Created visually appealing animated scenes and graphics for film productions; collaborated with art and design teams using strong composition and storytelling principles; integrated graphic design sensibilities into animation workflows to enhance visual quality.
Designed branding materials including posters, flyers, and digital marketing assets; created cohesive visual identities for educational and youth-based initiatives; managed multiple freelance projects from concept sketches to final delivery; developed social media strategies that increased audience engagement.
Turning rhythm into feeling.
Where letters breathe life.
Shaping vision from thought.
It helps in creative rhythm and inspiration.
Ajad blends creativity with precision. In professional and healthcare-focused projects, his visuals are not just aesthetic, they communicate clarity and professionalism, leaving a strong impression.
Ajad understands the heart of nonprofit work. His designs are sensitive, impactful, and communicate our mission beautifully across all campaigns.
Ajad’s animation expertise is remarkable. He combines artistic vision with technical execution, producing story-driven visuals that elevate every project in our studio.
Ajad’s creativity and initiative have been invaluable in youth development projects. His visual storytelling brings energy, clarity, and engagement to every program.
Ajad’s designs and animations are practical, engaging, and aligned with our technical branding needs. He understands corporate requirements while delivering visually compelling outputs.
He is the person who truly gives our brand a face. Through his designs, people not only see us, but they also feel connected to us.
"Every skill, experience, and passion here is part of an ongoing journey. If any of it resonates, or sparks a shared curiosity, the door is always open to connect, share ideas, and create something meaningful together."
Ajad